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Americans conducted 15.5 billion Web searches in April

In April, Americans conducted 15.5 billion core searches on the Internet, according to comScore, a leader in measuring the digital world.

Google sites led the market with 64.4% share of core searches conducted, followed by Yahoo! sites (17.7%)), and Microsoft sites (11.8%). Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the introduction of new site navigation experiences that tie content and related search results together within several channels. These features provide search results to users as they navigate through topical content and meet comScore’s established criteria for counting search queries. Ask Network captured 3.7% of the search market, followed by AOL LLC with 2.4%.

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