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Realty company to offer immersive virtual tours

Prudential Real Estate and Relocations Services, Inc. (PRERS) and Prudential Network Realty have announced the

Linda Sherrer

Linda Sherrer

 launch of a first-of-its-kind research and development laboratory designed to build a new generation of tools for real estate professionals.      The Prudential Real Estate Collaborative Innovation Partnership (PRECIP) is a program that will combine the real-world knowledge and expertise of key Prudential Real Estate Network brokers and sales professionals with leaders in immersive world technologies, Web 2.0 applications, mobile technologies, and communications. 

“This amazing technology will allow real estate professionals and prospective buyers to be immersed in a next-generation home tour that is designed to be as emotionally compelling as the real thing,” said Prudential Network Realty Founder, President and CEO Linda H. Sherrer.  “It will allow agents and clients in any location to come together in the virtual home and exchange thoughts with each other in real time.”

As an initial step, PRERS has signed a letter of intent with Immersive Design Studio, a Montreal-based virtual world developer that will work with the company to develop the next-generation virtual home tours.  The founders of Immersive Design Studio have been on the forefront of extending video-game technology beyond its traditional use as a game platform.

Additional new technology tools and resources recently announced include a media center for its members with video, photo and graphics to create listing presentations and send them out as e-cards, a rent-to-own calculator, direct interface with more than 200 social media sites, and a new mobile solution and site.


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