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Personal branding workshop offered to professional women

Mygani Design Studio (, a certified brand consulting firm based in Jacksonville, will offer an

Felicia Wright

Felicia Wright

 “Accessorize Your Asset” workshop on personal branding for professional women April 29. According to Felicia Wright, president of Mygani Design Studio, the workshop is designed to help professional women leverage themselves against the competition by creating a signature brand. The goal of the workshop is to educate and empower professional women, by linking their corporate brand with their personal brand.

“According to, personal branding was listed as one of the top 10 marketing trends of 2009,” said Wright. 

In the workshop, women entrepreneurs and executives will learn how to develop a consistent and reputable brand that will establish credibility, maximize visibility and ultimately increase sales. “Your company should not define you, but rather who you are defines you,” said Wright. “Understanding how you are perceived, as a business owner or company representative, is vital to the success of your company.”

The new workshops will primarily be held at Fairfield Inn and Suites at Marriott (Jacksonville Airport), as part of a Visit Jacksonville partnership initiative. Additionally, the workshops are available to organizations or businesses in Northeast Florida at a special group rate at their location.

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