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Colonial Life ranked No. 1 in customer service survey

Colonial Life & Accident Insurance Company ranked No. 1 in customer service in a recent LIMRA consortiumColonial_header_logo survey of worksite insurance carriers.

The telephone survey, conducted in July of 2009, asked 300 or more customers of each participating carrier to rank them using the following eight criteria:

•  Overall level of satisfaction

•  Service expectations

•  Ease of doing business with the carrier

•  Products and services

•  Likelihood of recommending the carrier

•  Likelihood of renewing coverage with the carrier

•  Likelihood of requesting information about an additional product from the carrier

•  Interest level in obtaining group insurance products from their carrier

Colonial Life ranked number one among all participating worksite carriers in seven of these eight measures, exceeding the benchmark in all categories.

LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness.


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