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ADVANTAGE goes to school; career academy to use articles as classroom aids

Jacksonville Advantage magazine ( is going to school—Edward H.duvalschoolssmall White High School, to be specific. Victor Morris, who facilitates strategic partnerships for Duval County Public Schools, has requested permission to reproduce portions of the publication for use in the school’s Entrepreneurship Academy, which provides students with the fundamental knowledge to start and successfully operate their own businesses, gain employment after graduation, or become successful in post-secondary education.

“I became familiar with your magazine…and could not help but think it would be a great resource for [our] instructors,” he said in an e-mail to publisher Brian Barquilla. “I am positive that you and so many of your associates could be a vast source of information and experience for these students, bringing a relevance to learning like they have never experienced.”

Barquilla responded, “We are honored by the request … [to] help create our area’s next generation of business leaders…”

Jacksonville Advantage is an information system designed to help Jacksonville-area small businesses succeed. Built on three “legs,” it is comprised of a Web site, which is updated daily with news, briefs about Jacksonville businesses, and how-to articles and enhanced by RSS feeds and an e-newsletter; a magazine, published monthly and distributed to companies with six to 200 employees as well as bonus distribution at gatherings of small business owners; and monthly Knowledge Is Power breakfast workshops, put on by local experts.

To subscribe to RSS feeds from the Web site or to the bi-weekly e-newsletter, go to

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