Categorized | JAX Briefs

New customer-loyalty program offered

A St. Augustine start-up company, Equity Loyalty LLC, is offering a new customer-loyalty program. Instead of offering points that can be converted to airline miles or other gifts to loyal customers, businesses that participate in the Equity Loyalty Program offer stock.

With this program, a consumer who accumulates points based on any spending pattern would realize shares in a particular company, based on existing points, without any further action by either the consumer or company,” explains Larry Augustine, co-founder and managing director of the company. “The consumer is then free to hold or sell their investment and use the proceeds to further stimulate the economy.

The program has options for both publicly traded and privately held companies. For more information, visit the company’s Web site,

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