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	<title>Advantage &#187; Management</title>
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	<description>The Handbook for Small Business</description>
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		<title>Prima facie</title>
		<link>http://advantagebizmag.com/archives/12703</link>
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		<pubDate>Tue, 22 May 2012 05:06:55 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Management]]></category>

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		<description><![CDATA[Making sure employees’ first experiences are good ones By Ryan Skubis If your company is like most, your new-employee orientation consists of a tour of the office and a few sessions on company policies and procedures. Even then, you may be ahead of the game. In a recent Accountemps survey, 34% of HR managers interviewed [...]]]></description>
			<content:encoded><![CDATA[<h2>Making sure employees’ first experiences are good ones</h2>
<p align="center">By Ryan Skubis</p>
<p>If your company is like most, your new-employee orientation consists of a tour of the office and a few sessions on company policies and procedures. Even then, you may be ahead of the game. In a recent <a href="http://accountemps.rhi.mediaroom.com/orientation" target="_blank">Accountemps survey</a>, 34% of HR managers interviewed said their companies don’t even have a formal new-employee orientation program.</p>
<p>But, as the saying goes, you never have a second chance to make a first impression, and investing just a bit more time and resources on orientation and onboarding can pay off in a big way.</p>
<h3>Orientation opportunity</h3>
<p>New-employee orientation provides an ideal opportunity to give workers the tools they need to perform their jobs well — and to instill in them your company’s values and goals.</p>
<p>In fact, a strong new-employee orientation can spell the difference between a smooth transition into a new position or a rocky start on the job. In the same Accountemps survey, 35% of HR managers who indicated their companies did have orientation programs said the greatest benefit was employees’ stronger understanding of company values, guidelines and expectations.</p>
<p>Another 20% felt a formal orientation helps employees make positive contributions more quickly, and 19% noted that employees who go through orientation feel a more rapid connection to the company.</p>
<h3>Tips for a good start</h3>
<p>Any one of these benefits alone would provide a good argument for building a robust employee orientation program. Want to make yours more effective? Start with these tips:</p>
<p><strong>Provide a warm welcome.</strong> Start making it a positive experience from the very beginning. Alert security that a new employee will be arriving, and make sure someone from your team (ideally, you) meets him at the front door and escorts him to his desk.</p>
<p>Ensure that his work area is set up and that he has the tools he needs to get started, including access to the company intranet and databases, if necessary. If you aren’t able to meet him at the door, stop by as soon as possible to tell him how happy you are that he’s joined the team and to let him know what he’ll be doing for the next few days. Make sure he feels valued and motivated from the very start.</p>
<p><strong>Review the lay of the land.</strong> Introduce the newcomer personally to all of her coworkers and key contacts from other departments, and explain any policies and procedures specific to the department. If you have one, ask an HR representative to go over compensation, benefits, and company policies with her.</p>
<p>A tour of the facilities, including rest rooms and break areas, as well as how to set up voicemail, are also important: She’ll feel more at ease and ready to jump right in to the job if she’s not worrying about the little things.</p>
<p><strong>Go over the basics of the job.</strong> Sit down with your new employee on his first day and make sure he understands his main job duties and how his work will contribute to departmental and company priorities. This is the time to elaborate on elements you reviewed during the recruitment process.</p>
<p>Go over the job description point by point, and highlight performance goals. Paint a detailed picture of what he can expect in the first few months on the job.</p>
<p><strong>Provide an overview of the company.</strong> A savvy job candidate approaches an interview armed with knowledge of the company. Now fill in the gaps by explaining more about company operations, including all products and services.</p>
<p>Provide a short history of the organization, and discuss how it fits into its industry. And talk a bit about the office culture. All of these things will give the new employee a sense of how she can best fit in and begin contributing immediately.</p>
<p><strong>Keep it lively.</strong> When orientation consists of dull slide presentations and piles of paperwork, no one wins — the employee is bored and doesn’t learn the things she needs to know, and the employer wastes the opportunity to inform the worker about what’s important.</p>
<p>Try different techniques — videos, games, group discussions, guest speakers — to keep things interesting and useful. That way, the employee is more likely to stay engaged and absorb pertinent information. If you are holding an orientation for multiple employees, consider bringing someone in from senior management to speak about the company’s mission and values; it will lend more credibility and importance to the entire process.</p>
<p><strong>Space it out.</strong> Avoid overwhelming new workers with too much information at once. Instead, consider using a broader onboarding approach by spreading orientation over a few weeks, or even months. Hold some informal discussions on the first few days, and then follow up with a more formal program.</p>
<p>Continue to check in frequently with your new employee, perhaps once a week, to see how things are going, answer any questions, and provide feedback on her work.</p>
<p><strong>Provide a point person for the future.</strong> If you have more tenured staff who are willing to help out, consider assigning new employees mentors who can provide more detailed guidance and advice as the weeks go by. Not only will this give new workers an additional go-to person for questions and concerns, but it also might give them a friend and confidant who can help them feel like a real part of the team as they settle into their new jobs.</p>
<p>It’s normal for new employees to be a bit uneasy in the early days on the job. But you can help ease their anxieties with a well-thought-out orientation process. What’s more, you’ll benefit from it, too, as these workers are better able to hit the ground running.</p>
<p><em><a href="http://advantagebizmag.com/wp-content/uploads/2012/05/Pic-Ryan-Skubis.jpg"><img class="alignleft  wp-image-12704" title=" Ryan Skubis" src="http://advantagebizmag.com/wp-content/uploads/2012/05/Pic-Ryan-Skubis-150x150.jpg" alt="" width="90" height="90" /></a>Ryan Skubis is the district president for Accountemps in Jacksonville. Accountemps is the world&#8217;s first and largest specialized staffing service for temporary accounting, finance and bookkeeping professionals. Accountemps has more than 350 offices worldwide and offers online job search services at </em><a href="http://www.accountemps.com/" target="_blank"><em>www.accountemps.com</em></a><em>.</em></p>
<p><em> </em></p>
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		<title>Got your game plan?</title>
		<link>http://advantagebizmag.com/archives/12272</link>
		<comments>http://advantagebizmag.com/archives/12272#comments</comments>
		<pubDate>Mon, 30 Apr 2012 05:38:46 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Management]]></category>

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		<description><![CDATA[How you can use THE PLAYERS Championship to benefit your small business Anyone who has been to THE PLAYERS Championship knows that the greatest tournament in golf is about more than the game itself. The annual tournament is a social mecca, a haven for new business development and the must-attend venue for executives of all [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://advantagebizmag.com/wp-content/uploads/2012/04/Overview-of-17.jpg"><img class="alignright size-thumbnail wp-image-12273" title="Overview of 17" src="http://advantagebizmag.com/wp-content/uploads/2012/04/Overview-of-17-150x150.jpg" alt="" width="150" height="150" /></a>How you can use THE PLAYERS Championship to benefit your small business</p>
<p>Anyone who has been to THE PLAYERS Championship knows that the greatest tournament in golf is about more than the game itself. The annual tournament is a social mecca, a haven for new business development and the must-attend venue for executives of all levels.</p>
<p>THE PLAYERS is the place where businesses meet, new relationships are formed and deals are made. Each year, more than 350 corporate businesses invest in a range of hospitality and sponsorship programs at THE PLAYERS — all with a goal to build relationships and generate new business. But the question is often asked, “What is available for small business owners?”</p>
<h3>What’s in it for me?</h3>
<p>“There is no better event in Northeast Florida to meet influential business professionals and decision makers than at THE PLAYERS,” said Jared Rice, director of sales and marketing for THE PLAYERS. “But there is a misnomer out there that small businesses cannot get into these big hospitality tents.</p>
<p>“We want local businesses to have the opportunity to network with C-level executives from around the world and have created customized packages just for that purpose. We have thoughtfully designed tickets and venues that allow businesses of every size and type to attend the tournament and network with local, national and international executives who attend the tournament not only to watch the game, but to make deals and meet new contacts,” continues Rice.</p>
<p>Vince McCormack, president of locally based Perdue Office Interiors, is one small business owner who understands the value of networking at THE PLAYERS. For the past 20 years, McCormack has taken advantage of the opportunities afforded to small businesses by purchasing packages ranging from private chalets to The Benefactor packages.</p>
<p>This year, McCormack has already purchased a customized package for The Benefactor tent that includes 16 tickets per day, Monday through Sunday, for his sales team to utilize for business development and client entertainment.</p>
<p><a href="http://advantagebizmag.com/wp-content/uploads/2012/04/Fans-and-Corporate-Hospitality-Tents.jpg"><img class="alignleft size-thumbnail wp-image-12277" title="PGA TOUR - THE PLAYERS Championship - Final Round" src="http://advantagebizmag.com/wp-content/uploads/2012/04/Fans-and-Corporate-Hospitality-Tents-150x150.jpg" alt="" width="150" height="150" /></a>“We often entertain clients at local events, such as the Jaguars’ games and the Gator Bowl, but THE PLAYERS is unique in that it is an international event right here in our backyard that draws business professionals from around the world,” said McCormack. “The tournament has always been a great value for our company — customers appreciate it and we are able to develop new relationships and enhance existing ones.”</p>
<p>Like McCormack, Andy Baggs is another local business owner that understands the value of business development at THE PLAYERS. Every year, The Baggs Craft Dixon Powell Group at Morgan Stanley Smith Barney purchases corporate hospitality packages to network with other business owners and generate business leads at the tournament.</p>
<p>“THE PLAYERS is the place to be for that one week in May and it is a great opportunity to network; odds are when you are out there you will run into people you know and be introduced to new business professionals,” said Baggs, first vice president, wealth advisor and investment management consultant with the financial group. Baggs is also a fourth-year vice chairman with THE PLAYERS.</p>
<p>For this year’s tournament, Baggs and his group purchased The Benefactor package, which includes 30 tickets per day to the venue, and divvied up the tickets amongst their team and other advisory groups. Baggs said this is the best way for small businesses like his to have access to corporate hospitality tents without spending outside their budgets. The tickets are used to entertain clients throughout the week, or in some cases, Baggs and his team will give the tickets to clients to use at their convenience.</p>
<p>“We get more mileage from The Benefactor package because we are able to take a small group of clients to the tournament each day and this fits well within our business model,” Baggs said. “I think THE PLAYERS has done a tremendous job of creating customized packages for small business owners who may have different needs and uses for the tournament than a Fortune 500 company.”</p>
<h3>Be a part of the action</h3>
<p>The key for small businesses to take advantage of the networking opportunities at THE PLAYERS is to find a plan that works for them. Here is a list of options for small businesses to attend the tournament and network at Northeast Florida’s largest business and sporting event:</p>
<p>•Decide which package or ticket is the best fit for your company. Small business owners and executives can purchase weekly and individual tickets to hospitality venues and make a plan to take one or two clients to the tournament each day.</p>
<p>•Work with THE PLAYERS sales and marketing team to discuss a custom package that fits your budget and entertainment style.</p>
<p>•Determine which clients, prospects or former clients you would like to invite to the tournament. Call and invite them to attend on a particular day or send an invitation.</p>
<p>•Make a list of other businesses and executives you want to meet at the tournament. Make it a priority to network at venues such as The Turn, The Benefactor, The Courtyard and The Clubhouse to meet new business contacts.</p>
<p>•Partner up with another small business to purchase a private tent or customized package to entertain your clients, prospects and employees. There are several private venues and packages that can be shared by companies that pool their funds together and divvy up the tickets.</p>
<h3>Giving back</h3>
<p>There is no doubt that THE PLAYERS is an economic engine for Northeast Florida and its small businesses. The tournament brings an economic impact of more than $150 million to the First Coast, which is the equivalent to having the Super Bowl in Northeast Florida every year.</p>
<p>Small businesses in Northeast Florida have the opportunity to take advantage of the tournament and create lasting relationships that will ultimately affect their bottom line. By investing their time and resources, small businesses can be a part of the action and increase their recognition, relationships and revenue by utilizing the networking opportunities available at THE PLAYERS.</p>
<p><span style="color: #0000ff;"><strong><a href="http://advantagebizmag.com/wp-content/uploads/2012/04/2012-Fan-Course-Map-of-THE-PLAYERS-Small.pdf"><span style="color: #0000ff;">2012 Fan Course Map of THE PLAYERS </span></a></strong></span></p>
<h2>THE PLAYERS Championship 2012 – What You Need to Know</h2>
<p><strong>When:</strong> May 7-13, 2012</p>
<p><strong>Where:</strong> TPC Sawgrass, Ponte Vedra Beach</p>
<p><strong>Tickets:</strong> Children 18 and younger are admitted free with a ticketed adult. Tickets can be purchased at Publix or online at www.pgatour.com/theplayers.</p>
<p><strong>Corporate Hospitality:</strong> Corporate hospitality packages are still available. Visit www.pgatour.com/theplayers and click on 2012 Tickets or Hospitality.</p>
<p><strong> Parking:</strong> All parking is onsite at THE PLAYERS Championship. General parking Monday through Wednesday is free. Parking passes Thursday through Sunday must be purchased prior to arriving at the tournament. Passes are $20 and can be purchased online at www.pgatour.com/theplayers, at Publix or at Will Call the day of the tournament.</p>
<p><strong>Cell Phones:</strong> Cell phones are allowed at the tournament and THE PLAYERS will have upgraded towers for additional coverage and service.</p>
<p>&nbsp;</p>
<h2> THE PLAYERS by the Numbers</h2>
<p>$150 million: Estimated economic impact to Northeast Florida</p>
<p>350: Corporate businesses that invest in a range of hospitality and sponsorship programs at THE PLAYERS.</p>
<p>135,000: Approximate number of fans, business executives and media who attend THE PLAYERS each year</p>
<p>$50 million: THE PLAYERS goal over the next 10 years for local youth-related charities</p>
<p>$46 million: Generated for Northeast Florida charities since 1977</p>
<p>$5.9 million: Raised for local charities in 2011</p>
<p>20,000: Military tickets distributed for 2011 tournament</p>
<p>2,000: Volunteers who make THE PLAYERS possible every year</p>
<p>865: Media staff members representing 192 outlets and 12 countries covering THE PLAYERS</p>
<p>700 million: Households worldwide that receive THE PLAYERS telecast each year</p>
<p>38.4 million: Viewers who tuned into Golf Channel and NBC to watch the 2011 telecast</p>
<p>&nbsp;</p>
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		<title>The next steps in health reform</title>
		<link>http://advantagebizmag.com/archives/11702</link>
		<comments>http://advantagebizmag.com/archives/11702#comments</comments>
		<pubDate>Wed, 21 Mar 2012 16:39:39 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Management]]></category>

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		<description><![CDATA[What it means for you and your company By Mike deVaux If you are like most employers, you are wondering where the health reform roller coaster is going to take you and your company’s medical insurance plan next. You would also not be alone. The question of, “What actions do I need to take as [...]]]></description>
			<content:encoded><![CDATA[<h2>What it means for you and your company</h2>
<p>By Mike deVaux</p>
<p><a href="http://advantagebizmag.com/wp-content/uploads/2012/03/Healthcare.jpg"><img class="alignright size-thumbnail wp-image-11703" title="Health Reform" src="http://advantagebizmag.com/wp-content/uploads/2012/03/Healthcare-150x150.jpg" alt="" width="150" height="150" /></a>If you are like most employers, you are wondering where the health reform roller coaster is going to take you and your company’s medical insurance plan next. You would also not be alone.</p>
<p>The question of, “What actions do I need to take as an employer to comply with health reform” is frequently asked, but the unfortunate reality is it is not very easy to answer. With 26 states in a lawsuit against the constitutionality of the Patient Protection and Affordable Care Act (PPACA), better known as health reform, that is to be heard by the Supreme Court this spring, the future of health reform remains uncertain.</p>
<p>If the Supreme Court rules the mandate unconstitutional, it doesn’t necessarily mean the entire health reform will be reversed. A change in the presidency and the Senate in 2012 also don’t guarantee complete repeal, with many of the reform measures already incorporated into our medical insurance plans remaining.</p>
<p>Regardless of which side of the debate you are on, the issue for many companies remains how to best deal with the changes that have already occurred and the changes to come. Most of the early aspects of the health reform were not favorable to lowering the cost of the coverage.</p>
<p>Components such as no policy maximum, dependent coverage to age 26, 100% coverage for preventative care and no pre-existing conditions for under age 19 dependents are all good features to have in a policy. The bottom line, however, is they add to the cost of the claims incurred by the carriers, which means health reform isn’t going to lower the cost of coverage for employers.</p>
<h3>What’s next for health reform?</h3>
<p>In 2012, the big item implemented was the requirement for employers to report the cost of employer sponsored health coverage—which only applies to employers who produce more than 250 W2s per year. (For information on this requirement, reference IRS Notice 2012-9.) In 2013, all employers will be required to report cost of health coverage on W2s.</p>
<p>The next big event in health reform will be the implementation of the exchanges. Without getting into too much detail, the exchange concept was created to provide a marketplace to make insurance more affordable and easier to purchase for small employers and individuals.</p>
<p>By 2014, every state is required to provide an exchange to allow the comparison of cost and different types of benefits for employers and individuals to purchase insurance. If your state chooses not to implement an exchange, then you will have access to a multi-state exchange.</p>
<p>Like many aspects of health reform, the exact rules and regulations haven’t been finalized. With state budgets being tight, not many states are proactively spending the money to develop exchanges and the likelihood of the exchanges being ready for a roll out in 2014 is highly questionable.</p>
<p>One thing is for certain: If the exchanges do come about, the only way to claim the Health Insurance Premium Tax Credit for your employees that qualify will be through insurance purchased through the exchanges.</p>
<h3>What to do as an employer?</h3>
<p>You can’t control what is going to happen with health reform. One thing you can do is not worry about it until the next aspect of health reform is implemented, more than likely sometime after the Supreme Court ruling and the elections of 2012.</p>
<p>If your company is on a fully insured plan, your insurance company will help you keep your plan in compliance.</p>
<p>As far as saving money goes, health reform is not going to bend the medical insurance cost curve for you and costs will continue to go up as they have in the past. The national medical trend rate (i.e., medical inflation rate) is 10% to 11% and will most likely continue to be a starting point for your renewal rates.</p>
<p>Prior claims and demographic changes will be factored around the medical trend factor to determine your renewal rates.</p>
<h3>How to control costs</h3>
<p>Now that you know health reform isn’t going to lower the cost of health insurance, what can you do to control costs?</p>
<p>To contain and reduce costs, you need to change the way you look at health insurance. There are some businesses that have had low claims years but still received double digit renewals, but why?  There was components of their health plans they were paying too much for.</p>
<p><strong>Bottom line:</strong> your company is most likely overpaying for first-dollar insurance company benefits that most of your employees never use.</p>
<p>Statistics show that:</p>
<p>•88% of your employees will spend less than $500 per year on health care;</p>
<p>•93% of your employees will spend less than $1,000 per year on health care; and</p>
<p>•Tower Perrins studies show that 80% of your claims will come from 20% of your enrolled.</p>
<p>To cut unnecessary cost, remove overpriced components of your health plan that very few employees actually use. You can also stop pre-paying insurance companies to administer benefits that are not cost-effective.</p>
<p>If providing first-dollar coverage is essential to your business and employees, then incorporate a Health Reimbursement Arrangement (HRA) and a high-deductible strategy to have the money available for employee use, but only send to the providers when services are utilized. If services are not utilized then the money stays with the company and not the insurance company.</p>
<p>Finding a solution</p>
<p>Health insurance is never going to be free and health reform certainly didn’t provide a solution to make it less expensive. The health insurance market will continue to be a very fluid environment.</p>
<p>The only solution to managing medical insurance costs is a proactive approach on the part of the employer working with their broker to build a cost-effective and comprehensive medical insurance program that provides protection for your employees and their families at the best possible cost.</p>
<p><em><a href="http://advantagebizmag.com/wp-content/uploads/2012/03/Mike-deVaux.jpg"><img class="alignleft size-thumbnail wp-image-11704" title="Mike deVaux" src="http://advantagebizmag.com/wp-content/uploads/2012/03/Mike-deVaux-150x150.jpg" alt="" width="90" height="90" /></a>Mike deVaux is a Registered Health Underwriter and Managing Partner of Keystone Benefit Group, an employee benefits consulting firm in Jacksonville. Keystone Benefit Group serves clients throughout the U.S. helping them develop, implement and manage employee benefit solutions. He can be reached at <a href="mailto:mdevaux@kbgllc.com">mdevaux@kbgllc.com</a>, 904-464-0888 or by visiting <a href="http://www.yourinsurancekeystone.com/">www.YourInsuranceKeystone.com</a>.</em></p>
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		<title>Would you like to play a game?</title>
		<link>http://advantagebizmag.com/archives/10972</link>
		<comments>http://advantagebizmag.com/archives/10972#comments</comments>
		<pubDate>Thu, 09 Feb 2012 15:39:29 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Management]]></category>

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		<description><![CDATA[How “gameification” can accelerate learning in business training By Daniel Burrus Anyone who has been around children and young adults for a while knows they are attracted to video games. And while older adults may think they are being lazy or using their time idly when they’re connected to their Wii or Xbox using a [...]]]></description>
			<content:encoded><![CDATA[<h2>How “gameification” can accelerate learning in business training</h2>
<p>By Daniel Burrus</p>
<p><a href="http://advantagebizmag.com/wp-content/uploads/2012/02/Gamers.jpg"><img class="alignright size-thumbnail wp-image-10975" title="Would you like to play a game?" src="http://advantagebizmag.com/wp-content/uploads/2012/02/Gamers-150x150.jpg" alt="" width="150" height="150" /></a>Anyone who has been around children and young adults for a while knows they are attracted to video games. And while older adults may think they are being lazy or using their time idly when they’re connected to their Wii or Xbox using a Kinect, in reality they are paving the way for business training and education.</p>
<p>How? It’s part of a future trend first identified in the 1980s that is now being called “gameification.” Today, that growing trend is reaching a tipping point. In fact, many of the greatest technological advances in business have come from the world of children and games.</p>
<h3>Paving the way</h3>
<p>To see the migration of how a concept goes from children and games to adults and business, just look at the evolution of social media. At first, young people were the predominant ones on social media sites such as Twitter and Facebook. Adults simply didn’t see the value of social media—after all, who really cared what you had for lunch or what outfit someone wore to the dance.</p>
<p>As adults eventually took more and more interest in social media, many companies made formal policies forbidding employees from using Twitter and Facebook at work. But now that the business world has seen the relevancy of social media and how it can be a brand management, marketing, and collaboration tool, they’re embracing it, some even going so far as creating their own internal versions of Twitter and Facebook.</p>
<p>Granted, video games and social media are different technologies, but the concept migration pattern is still the same. And with game controllers like the Wii and Xbox Kinect giving people new ways of interacting with technology, the business world is currently on the threshold of being game-ified.</p>
<p>Thanks to Microsoft releasing  a software development kit for the Kinect that allows programmers to create new applications, university students started taking this gaming concept and writing software that allows users to control business software using only hand motions—no keyboard or mouse. An early example would be if you want to go to the next page, you do a sweep of your hand across the screen without touching anything. You can sweep to the left, sweep to the right, scroll up, scroll down, and many other things.</p>
<h3>The core of gameification</h3>
<p>The heart of the gameification trend is using interactive gaming as a tool to transform training and education. Based on 25 years of research, there are five core elements that when applied together can dramatically accelerate learning. When you model your company’s training to include these five elements, your employees will learn more in less time and have better results. The five core elements are:</p>
<p><strong>Self-diagnostic.</strong> In the world of gaming, as you accomplish new feats and your character gets better, the game gives you greater challenges. When you power down, it remembers where you left off. When you return, you don’t have to start over from ground zero.</p>
<p>In the case of business training, if you learn something, there’s no need for a trainer to re-teach it to you. A better idea is for business training to have a self-diagnostic component. The interactive, competitive, and immersed module can know your skill or knowledge level and progress accordingly. It can know where you left off and give you next steps from that point when you log back in. This is the best way to allow for individual training and learning.</p>
<p><strong>Interactivity.</strong> For centuries, education and training have been, for the most part, passive experiences. Someone stands in front of a group and talks and the people being educated or trained sit and listen—taking a few notes here and there. As technology evolved, the trainer or teacher showed a movie or two to keep people involved, but in the end, the people learning just sat and watched.</p>
<p>Regardless of someone’s inherent learning style, learning is much more effective when you’re interacting with the material, not passively sitting there. When you learn by gaming, you’re interacting with the information and concepts. You’re moving things around, you’re manipulating items, and you’re actually doing things. It’s no longer passive training. Now you are much more engaged and immersed.</p>
<p><strong>Immersion.</strong> In the recent past to the present, video games use interspatial 3-D, where you go into worlds. So instead of images popping out at you, you go inside to them. This sort of technology gives an immersed effect, which engages people more.</p>
<p>To apply this to business, if you’re training salespeople on a particular manufacturing tool they need to sell, why not have them see the tool in 3-D and actually get to virtually manipulate the tool rather than have them read spec sheets about it? The former will give them more insight to the tool, which will make selling it easier.</p>
<p><strong>Competition.</strong> Humans are naturally competitive beings—we want to sell more, be more productive, innovate faster, and be smarter than the next person. When you’re sitting in class learning, there’s little competitive value. You’re all there for the entire timeframe whether you’ve learned the materials in one hour or three. No one advances until the class is over.</p>
<p>When you’re competing, however, as in a game, there’s an adrenaline rush that keeps you engaged and focused on the task at hand. In an effort to “win,” people master concepts faster so they can be first.</p>
<p><strong>Focus.</strong> When you’re playing a game, you’re forced to focus. You have to do A in order for B to occur. If you don’t do A, then you won’t get far in the game. Focus is the result of interactivity, competition, immersion, and self-diagnosis. When you can focus, you can learn virtually anything…fast.</p>
<h3>Accelerate learning</h3>
<p>Using all five core elements is a key to accelerating learning. With more and more to learn, it will be increasingly important to gameify both business and education to create better results faster.</p>
<p>Those companies that adopt early will be the long-term winners. So here’s your homework assignment: Get together with a child and play one of their games. While you’re playing, think Wii or Kinect for business. Think of the five core elements and how you could reinvent learning with tools like these.</p>
<p>Since businesses spend large sums of money on training and education, any tool that can accelerate or enhance learning will save both time and dollars.</p>
<p><em><a href="http://advantagebizmag.com/wp-content/uploads/2012/02/Daniel-Burrus.jpg"><img class="alignleft size-thumbnail wp-image-10974" title="Daniel Burrus" src="http://advantagebizmag.com/wp-content/uploads/2012/02/Daniel-Burrus-150x150.jpg" alt="" width="90" height="90" /></a>Daniel Burrus is considered one of the world’s leading technology forecasters and business strategists, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology-driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including “</em>Flash Foresight: How To See the Invisible and Do the Impossible” (<em>www.flashforesight.com) and </em>“Technotrends.”<em> He can reached through www.burrus.com.</em></p>
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		<title>Improve employee performance</title>
		<link>http://advantagebizmag.com/archives/10499</link>
		<comments>http://advantagebizmag.com/archives/10499#comments</comments>
		<pubDate>Wed, 04 Jan 2012 17:22:53 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Management]]></category>

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		<description><![CDATA[5 ways to achieve greater success from your employees By Jolly Backer Employee performance is an issue that concerns every entrepreneur. While a high employee-turnover rate can be costly to a business, so is having employees who don’t work up to their potential, or who have lackluster job performance. Just about every business across the [...]]]></description>
			<content:encoded><![CDATA[<h2>5 ways to achieve greater success from your employees</h2>
<p>By Jolly Backer</p>
<p><a href="http://advantagebizmag.com/wp-content/uploads/2012/01/Wellness.jpg"><img class="alignright size-thumbnail wp-image-10500" title="Improve employee performance" src="http://advantagebizmag.com/wp-content/uploads/2012/01/Wellness-150x150.jpg" alt="" width="150" height="150" /></a>Employee performance is an issue that concerns every entrepreneur. While a high employee-turnover rate can be costly to a business, so is having employees who don’t work up to their potential, or who have lackluster job performance. Just about every business across the country can benefit from taking measures to improve employee performance.</p>
<p>By improving employee performance, businesses will have a much easier time meeting the goals they have set, as well as reducing employee turnover and improving employee satisfaction rates.</p>
<h3>Here are five ways to improve employee performance:</h3>
<p><strong>1. Change the environment.</strong> Often, employee performance is in line with the environment of the company. Making sure the workplace environment is positive, goal-oriented, and supportive will help to motivate employees. Start by looking at what needs to be improved in your workplace environment.</p>
<p><strong>2. Improve communication.</strong> Whether the boss isn’t listening to employees enough or isn’t providing feedback, there may be room for improvement in communication. Those who communicate well with their employees will automatically motivate them to do more.</p>
<p><strong>3. Provide training.</strong> Not having enough training costs companies a lot of money. The money that is invested in proper training and tools to do the job will be well worth the investment. When you invest in employees, they are better able to do their job, and will invest more deeply in meeting the company’s goals.</p>
<p><strong>4. Get healthy.</strong> Obesity and health issues cost employers an estimated $73 billion or more per year in increased healthcare costs and lost productivity. Helping employees get, and stay, healthy will also help improve productivity. One way to do that is to ensure there is access to healthy snack and food options in the workplace.</p>
<p><strong>5. Share goals.</strong> Employees will have a difficult time helping their employer reach business goals if they don’t know what they are. All businesses should have goals for growth or service, and should share them with their employees, which will likely motivate them to help the company reach its goals.</p>
<p>Taking steps to help improve employee performance will pay off. In an effort to help employees get healthy, many workplaces are replacing old, unhealthy vending machines with new ones offering healthier options. Doing this provides more nutritious food options, which will give workers a healthy energy boost while at work, while also helping them reach fitness goals, which will improve overall work performance.</p>
<p>Jolly Backer is chief executive officer of Fresh Healthy Vending, a company that is revolutionizing vending machines by filling dual-climate-controlled machines with healthy, natural food options, such as 100-percent juices, fresh vegetables, fruits, smoothies, and yogurts. She can be reached through <a href="http://www.freshvending.com/" target="_blank">www.freshvending.com</a>.</p>
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		<title>Healthy equals happy</title>
		<link>http://advantagebizmag.com/archives/10841</link>
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		<pubDate>Fri, 21 Oct 2011 15:24:17 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Management]]></category>

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		<description><![CDATA[How green cleaning practices can positively affect your bottom line By Robert Owens Your business is only as strong as your most valuable assets—your employees. In a competitive landscape, protecting their health and enhancing their productivity by incorporating green cleaning practices can positively affect your bottom line. From workplaces across the country, stories abound. Employees [...]]]></description>
			<content:encoded><![CDATA[<h2>How green cleaning practices can positively affect your bottom line</h2>
<p>By Robert Owens</p>
<p>Your business is only as strong as your most valuable assets—your employees. In a competitive landscape, protecting their health and enhancing their productivity by incorporating green cleaning practices can positively affect your bottom line.</p>
<p>From workplaces across the country, stories abound. Employees are falling ill with respiratory problems, chronic headaches and other health issues—creating increased absenteeism and high health insurance, which all adversely affect the bottom line and leaves company executives wondering why so many workers are missing so many days.</p>
<p>What most of them don’t know is that the answer may lie in the actual buildings in which their businesses operate.</p>
<h3>Why suffer?</h3>
<p>According to the American Institute of Architects, 30% of U.S. workers suffer from health problems caused by volatile organic compounds from carpeting and furniture, inadequate air circulation, poor lighting and mold build-up.</p>
<p>The U.S. Environmental Protection Agency estimates workers take up to $3 billion worth of sick days annually to recover from the ailments and numerous other health conditions that stem from unhealthy work environments.</p>
<p>A recent Consumer Federation of America study shows that about $100 billion annually in healthcare costs and lost earnings can be attributed to Sick Building Syndrome (SBS) and the reduced productivity it causes.</p>
<p>Although this poses a serious health and productivity threat to the American workforce, the good news is that more and more companies are realizing the importance of a healthy work environment.</p>
<p>A manifestation of increased environmental awareness, green cleaning is good for your employees—and for your bottom line.</p>
<h3>Green cleaning benefits</h3>
<p>Green cleaning uses a combination of products, practices and equipment to clean effectively while protecting the environment and the people who work there. Recent studies suggest that its effects are substantial.</p>
<p>According to the Indoor Environment Department at the Lawrence Berkley National Design Laboratory in California, improved air quality that is achieved through sustainable design, building and cleaning strategies can lower SBS symptoms by 20% to 50%, while cold and influenza are reduced by 9% to 20%, and allergies and asthma drop by 8% to 25%.</p>
<p>Understanding the importance of a healthy workplace and striving to improve the health and productivity of your employees through the use of technology and green-certified cleaning products will help you achieve a better bottom line in more ways than one. A few things to implement include:</p>
<p><strong>•Spray cleaners.</strong> Instead of taking the mop-and-bucket approach to cleaning, use spray cleaners with microfiber floor polishers that are either reusable or disposable from the standpoint that they don’t introduce dirty water to the floor.</p>
<p><strong>•HEPA filtered vacuums.</strong> Use vacuum cleaners that come equipped with High Efficiency Particulate Air (HEPA) filters that trap small particles that would be left behind by conventional vacuum cleaners or worse, lifted and spread into the air.</p>
<p><strong>•Recycled paper products.</strong> You can also use recycled bathroom paper products—tissue paper and paper towels—because they are biodegradable.</p>
<h3>Long-term benefits</h3>
<p>By maintaining healthier, happier employees and a more sustainable workplace, green cleaning provides long-term health and cost benefits that clearly make the switch from traditional cleaning advantageous. If you have not incorporated these products and techniques into your business, now is the time to start.</p>
<p><a href="http://advantagebizmag.com/wp-content/uploads/2012/01/Robert-Owens-ORL-Facility-Services-sml.jpg"><img class="alignleft size-thumbnail wp-image-10842" title="Robert Owens - ORL Facility Services" src="http://advantagebizmag.com/wp-content/uploads/2012/01/Robert-Owens-ORL-Facility-Services-sml-132x150.jpg" alt="" width="79" height="90" /></a>Robert Owens, co-founder and president of O,R&amp;L, has more than 22 years of experience in the real estate management and construction industries. Under his leadership, O,R&amp;L Facility Services has become an industry leader in facility management, property management and janitorial services for properties and companies. He can be reached at O,R&amp;L’s Florida headquarters at <a href="mailto:Bowens@or-l.com" target="_blank">Bowens@or-l.com</a> or through <a href="http://www.or-l.com/" target="_blank">www.or-l.com</a>.</p>
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		<title>Dump the drama</title>
		<link>http://advantagebizmag.com/archives/9149</link>
		<comments>http://advantagebizmag.com/archives/9149#comments</comments>
		<pubDate>Tue, 20 Sep 2011 04:36:25 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Down to Business]]></category>
		<category><![CDATA[Management]]></category>

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		<description><![CDATA[7 steps to a drama-free (and more productive) office By Kaley Klemp and Jim Warner If you work with other people (and who doesn’t?) reflect on the last week and notice howmuch time you wasted in drama: The energy-draining behaviors or exchanges that keep you from what you really want to be doing. Think about [...]]]></description>
			<content:encoded><![CDATA[<h2>7 steps to a drama-free (and more productive) office</h2>
<p>By Kaley Klemp and Jim Warner</p>
<p>If you work with other people (and who doesn’t?) reflect on the last week and notice how<a href="http://advantagebizmag.com/wp-content/uploads/2011/09/Drama.jpg"><img class="alignright size-thumbnail wp-image-9154" title="Drama" src="http://advantagebizmag.com/wp-content/uploads/2011/09/Drama-150x150.jpg" alt="" width="150" height="150" /></a>much time you wasted in drama: The energy-draining behaviors or exchanges that keep you from what you really want to be doing.</p>
<p>Think about all the infighting, water-cooler talk, meaningless meetings, turf wars, pouting, rants, and other behaviors that blocked positive, productive interactions in your organization.</p>
<p>Now, think about how many creative projects you could have completed, or how much time you could have spent having fun with friends and family if you had that time and energy back.</p>
<p>By following these seven steps, you can shift yourself (and your team) away from drama to more enjoyable and productive tasks!</p>
<h3>Step 1: Get out of your own drama</h3>
<p>One of the most difficult challenges for aspiring leaders is to “own their stuff”—to acknowledge their own responsibility for relationship shortcomings. So, before you can guide others, you must take inventory of both your interaction strengths (i.e., where you uplift relationships) and the ways you sabotage relationships.</p>
<p>The strength inventory is usually easy. The sabotage inventory is more difficult. It requires the vulnerability and courage to seek others’ candid observations and advice about your behavior. To find out your own drama tendencies, you can use self-reflection, ask your colleagues, or take a drama-assessment (<a href="http://www.dramafreeoffice.com/self-assessment-survey/%29." target="_blank">http://www.dramafreeoffice.com/self-assessment-survey/).</a></p>
<p>You can only help others when you are curious yourself. Take a deep breath, get re-centered and get out of your own way.</p>
<h3>Step 2: Diagnose the type of drama in the other person</h3>
<p>Once you are committed to authenticity and curiosity yourself, you can determine what kind of drama the other person is displaying. There are four primary drama roles that emerge most frequently in office settings: the complainer, the controller, the cynic and the caretaker.</p>
<p>You’ll need to use different strategies for different personality types—there is no “one size fits all” antidote for drama. Notice the kind of person you’re dealing with. Will they respond more to direct confrontation and setting boundaries (better for controllers and cynics), or to appreciation and encouragement (better for caretakers and complainers)?</p>
<p>Know who you’re dealing with and tailor your approach to maximize your chance for shifting their behavior.</p>
<h3>Step 3: Assess the risk of confronting the other person</h3>
<p>Before meeting with drama-prone colleagues, you must identify and evaluate the potential downsides of a confrontation. Without objectively assessing these risks, you might be tempted to either accept a dysfunctional relationship you could have salvaged or make a misstep you could have avoided.</p>
<p>So, before launching into a direct conversation with a team member, consider the possible side effects (e.g., nothing happens, it gets worse, they abruptly leave) and whether you’re willing to face them.</p>
<h3>Step 4: Develop rapport with the drama-prone person</h3>
<p>It’s important to establish rapport with the other person so he or she is best prepared to receive your message. Try opening with a blend of connection, appreciation, ground rules, and expectations.</p>
<p>Your goal is to get the person’s full attention and to set him or her up to be receptive to your ideas. People prefer to collaborate with those they know and like, so this step is powerful in setting the tone for the rest of the conversation.</p>
<h3>Step 5: Have a direct conversation</h3>
<p>While an entire article could be written about direct conversations, when confronting a person about their drama, stay dispassionate and state “the facts” clearly and concisely. Also present the meaning you derived from the facts (i.e., your perceptions), and any emotions you experience—usually some combination of fear, anger, guilt or embarrassment.</p>
<p>This next part is a little tougher. Share with the person how you contributed to the situation (why it may be your fault, too). Then, end with a specific request. Usually these conversations end with an agreement about what will happen next to make sure the drama ends.</p>
<p>While this may sound simple, each component outlined above is worth practicing and mastering so that the entire conversation flows smoothly. For instance, it’s very easy to mix facts and derived meaning.</p>
<p>People often say, “The facts are, you are being difficult.” When, in fact, the level of cooperation or difficulty of an individual is derived meaning or perception. One person may consider challenging an idea as difficult behavior and another might appreciate it as a commitment to improvement.</p>
<h3>Step 6: Get their commitment</h3>
<p>The last step of the direct conversation in Step 5 is your specific requests or expectations of the person. A commitment to realize these expectations without excuses, sarcasm, self-pity, or martyrdom is often difficult to obtain from drama-prone people. They’ll dance around the expectation or rephrase them in vague terms.</p>
<p>These deflection or evasion tactics are a self-protection mechanism that helps the dramatic person avoid both change and accountability. Don’t get hooked. Reiterate both your specific expectations and your need for the drama-prone person’s commitment to meet them. If he or she continues to resist or deflect, be prepared to calmly lay out an ultimatum, including specific rewards for meeting objectives and consequences for missing objectives.</p>
<h3>Step 7: Validate and anchor their commitment and new behavior</h3>
<p>Praise the person for his or her positive behaviors during your meeting, and honor the commitments he or she made. Follow up with a short note or email confirming and affirming the person’s commitments. Ideally, ask them to create a summary of your meeting that includes their specific agreements. People live up to what they write down.</p>
<p>Once you’ve done these seven steps, you have done the hard work. Now you can redirect your energy toward the collaborative, meaningful projects that you enjoy doing, and work in an office free from drama.</p>
<p><em><a href="http://advantagebizmag.com/wp-content/uploads/2011/09/kaley_klemp1.jpg"><img class="alignleft size-thumbnail wp-image-9152" title="kaley_klemp" src="http://advantagebizmag.com/wp-content/uploads/2011/09/kaley_klemp1-150x150.jpg" alt="" width="90" height="90" /></a><a href="http://advantagebizmag.com/wp-content/uploads/2011/09/jim-warner1.jpg"><img class="alignleft size-thumbnail wp-image-9153" title="jim-warner" src="http://advantagebizmag.com/wp-content/uploads/2011/09/jim-warner1-150x150.jpg" alt="" width="90" height="90" /></a>Kaley Klemp and Jim Warner are the authors of “The Drama-Free Office: A </em><em>Guide to Healthy Collaboration with Your Team, Coworkers, and Boss.” You can get a free sample of the book on Facebook, </em><a href="http://www.facebook.com/KaleyKlemp," target="_blank"><em>www.facebook.com/KaleyKlemp,</em></a><em> follow them on twitter, @KaleyKlemp and read more about them at </em><a href="http://www.dramafreeoffice.com/" target="_blank"><em>www.DramaFreeOffice.com</em></a><em>.</em></p>
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		<title>A competitive advantage</title>
		<link>http://advantagebizmag.com/archives/8702</link>
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		<pubDate>Wed, 10 Aug 2011 18:40:51 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Management]]></category>

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		<description><![CDATA[Four ways to create motivation and buy-in By John Chappelear “Motivation and buy-in” are like everything else in life, always cycling up or cycling down; there is no static position. Energy and effort must be applied continually and consistently to create and maintain a high-performing organization with the momentum needed for motivation and buy-in. The [...]]]></description>
			<content:encoded><![CDATA[<h2>Four ways to create motivation and buy-in</h2>
<p>By John Chappelear</p>
<p>“Motivation and buy-in” are like everything else in life, always cycling up or cycling down; there is no<a href="http://advantagebizmag.com/wp-content/uploads/2011/08/Motivate-Buy-in.jpg"><img class="alignright size-thumbnail wp-image-8703" title="Motivate Buy-in" src="http://advantagebizmag.com/wp-content/uploads/2011/08/Motivate-Buy-in-150x150.jpg" alt="" width="150" height="150" /></a> static position. Energy and effort must be applied continually and consistently to create and maintain a high-performing organization with the momentum needed for motivation and buy-in.</p>
<p>The cornerstone to successful motivation and buy-in is trust. The level of trust that exists within your organization will determine how hard and how long you will have to work to get your organization fully motivated and completely committed.</p>
<h3>Four simple ideas</h3>
<p>By utilizing these four simple ideas every day, you will be more able to generate the results you want.</p>
<p><strong>#1. Trust.</strong> To build trust, you should begin with a more honest, open and inclusive communication style and be more trusting of others. Trust is the pipeline through which all good business practices flow, and it instills a sense of confidence without the presence of worry or suspicion.</p>
<p>Without trust, people move at whatever speed they can move at without getting into any trouble, which is not the speed you want for your organization. If people feel their input is unwanted or their mistakes will be met with criticism or possibly dismissal, then mood and morale will be bad, turnover and absenteeism will be high, motivation will be low, and buy-in will be nonexistent. The cycle is heading down.</p>
<p>Trust is maintained by the consistent achievement of personal and organizational goals. With trust, workers move away from a self-protection, begin to take risks, look for new ways to improve workflow, and exceed expectations.</p>
<p>When goals are achieved and exceeded, your trust and confidence in the whole process is strengthened. The cycle is heading up.</p>
<p><strong>#2. Transparency.</strong> Transparency is allowing people at all levels to have a clear understanding of your organization’s overall goals and objectives, as well as the importance of their personal and departmental roles in the success of your organization.</p>
<p>When times are tough, making sure you have transparency in your management becomes even more critical to the success of your business. When employees understand the issues that you face on a regular basis, they are more invested (buy-in) in the solutions.</p>
<p>And when organizations encourage frequent two-way communication at all levels, they generate a level of positive energy (motivation) making it easier to find new ideas and/or solutions. Change is much easier to implement with open communication, support and trust. Very quickly employees do more than buy into change, they own it.</p>
<p>As you willingly open up your thinking and decision-making processes, your organization becomes more transparent and “same side of the table thinking” begins. The entire staff knows what is expected of them individually and collectively, and will be much more supportive of any necessary changes to ensure the success of your organization.</p>
<p>With transparency, employees are more motivated and feel an increased sense of self-value and self-worth that is directly related to their efforts. It also becomes much more likely that their wages will increase because profits will increase, and levels of absenteeism and turnover will decrease. And that’s a good start.</p>
<p><strong>#3. Treat everyone the same, but differently.</strong> Consciously or unconsciously people connect with some people better than others. And while it’s human nature, making that kind of mistake can ruin morale, interfere with productivity and occasionally create some discrimination issues.</p>
<p>The most effective way to communicate and reward people is to base it on individual need and personality style. The rewards for comparable work must be of the same value, but not necessarily the same. <em>For example:</em> One person may need public acknowledgement of their successes in order to be motivated while another may be embarrassed by that method and instead require some one-on-one time for personal recognition.</p>
<p>A good manager or management team needs to know their people. They need to understand what motivates the individual and respond accordingly. It may seem like a lot of extra work, but the dividends are worth the effort.</p>
<p><strong>#4. Change the people or change the people.</strong> Good management is focused on making sure everyone in the organization has the necessary training and support to maximize their ROI. Once it becomes obvious an employee is not living up to his or her potential, however, a good manager will make the necessary change.</p>
<p>Do everything possible to change or improve the people, but if that isn’t possible, then change or replace the people. Change takes time and how long it will take depends on the shape your organization is in when you begin this process.</p>
<p>Remember, the way to achieve motivation and buy-in is through trust and the key to building trust is your willingness to assimilate all four ideas; trust, transparency, treat everyone the same but differently, and change the people or change the people. Make the commitment and don’t give up. You and your organization are worth the work.</p>
<p><em><a href="http://advantagebizmag.com/wp-content/uploads/2011/08/John-Chappelear.jpg"><img class="alignleft size-thumbnail wp-image-8704" title="John Chappelear" src="http://advantagebizmag.com/wp-content/uploads/2011/08/John-Chappelear-150x150.jpg" alt="" width="105" height="105" /></a>John Chappelear is an author, speaker, executive coach, and trainer. John’s programs build positive, powerful, and balanced individuals, and more productive, creative, and profitable organizations. He is internationally recognized as a life balance, leadership and communication expert. He can be reached at john@johnchappelear.com or through <a href="http://www.changingthefocus.com" target="_blank">www.changingthefocus.com</a></em>.</p>
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		<title>From red to ‘green’</title>
		<link>http://advantagebizmag.com/archives/8086</link>
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		<pubDate>Thu, 16 Jun 2011 17:45:06 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Down to Business]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Management]]></category>

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		<description><![CDATA[The truth about the cost of greening your business By Helen Rake Have you ever watched the television show, “The Biggest Loser”? At first, most contestantsalmost give up because they fear change and doubt their physical abilities; many have become complacent in their ways and think it’s easier to just accept the situation. Although their [...]]]></description>
			<content:encoded><![CDATA[<h2>The truth about the cost of greening your business</h2>
<p>By Helen Rake</p>
<p>Have you ever watched the television show, “The Biggest Loser”? At first, most contestants<a href="http://advantagebizmag.com/wp-content/uploads/2011/06/Green-business.jpg"><img class="alignright size-thumbnail wp-image-8088" title="Green business" src="http://advantagebizmag.com/wp-content/uploads/2011/06/Green-business-150x150.jpg" alt="" width="150" height="150" /></a>almost give up because they fear change and doubt their physical abilities; many have become complacent in their ways and think it’s easier to just accept the situation.</p>
<p>Although their fear almost gets the best of them, Bob and Jillian, the coaches, push them to their physical limits and challenge them to change their complacent and destructive mindset so they don’t backslide after all the hard work. Once they start to see the results of following a comprehensive weight-loss program they realize that they have the strength of mind and body to accomplish almost anything.</p>
<p>By the end of the season, the change in their bodies and their self-confidence is incredible. The finale leaves you feeling inspired and hopeful that real change can be achieved if people just stick with a simple program.</p>
<h3>Bringing it to business</h3>
<p>For local small business owners, adopting sustainable business practices, going green, is a little like “The Biggest Loser” for them. Daunting at first, but with measured changes in behavior and mindset, it becomes not only easier to be green over time, but the rewards, such as savings, energy efficiencies, and community goodwill, start to compound. The pride in their accomplishments as they begin to see the results encourages them to continue on the quest.</p>
<p>When talking to small business owners about making sustainable practices part of their business plan, one objection crops up almost every time, “It’s just too expensive.” They usually justify this by pointing out that many of the examples used are from large fortune 500 companies with unlimited resources to conduct extensive rebranding, and they don’t think they can take the steps needed to be considered socially responsible by eco-aware consumers.</p>
<p>And with the economic crisis still wreaking havoc on many small companies, that seems to be a logical argument—unless you consider that many green strategies not only result in cost savings, but actually cost nothing to implement in the first place.</p>
<h3>Knocking misconceptions</h3>
<p>This popular misconception mainly exists because business owners feel they must do it all at once or they won’t be taken seriously for their measured efforts by the eco-elite, and you can’t blame them. There is a lot of rhetoric in the media and among various green organizations criticizing “greenwashers.”</p>
<p>That term is mostly used to mean “fakers,” and really, you are only a “faker” if you aren’t making an honest effort to be more responsible, or you lie about what you are doing or the extent to which you are doing it.</p>
<p>It’s true that if you decide to tackle greening in large chunks, say making your building more energy efficient through various updates or upgrades, the upfront costs can be significant. <em>For example: </em>It can cost anywhere from $2,000 to $5,000 to upgrade or replace insulation in a 2,500 square-foot building and sealing the duct work can cost another $1,350.</p>
<p>The payback, however, comes in lowered energy costs, but it could take as many as 14 years to recoup the cost of such a project. To some this may be a small price to pay for the ability to claim a “greener” space, but many small businesses are barely making ends meet right now and spending thousands on such upgrades could be completely out of reach.</p>
<h3>What you can do</h3>
<p>So what do you do if you want to green your business, but don’t have the money to take on major projects?</p>
<p>In some circles, the following information may not be popular—there are critics that say unless you make a concerted effort to be completely responsible and employ only green practices you are not truly “green”—but I think doing something, even if it is small, is a lot better than doing nothing.</p>
<p>And starting small is OK—at least it’s starting. Like losing weight, it is usually best to undertake greening your business in small bites over time because according to most physicians lasting weight loss is best achieved by measured changes over time.</p>
<h3>Simple actions</h3>
<p>Start with simple actions that cost nothing, such as:</p>
<p><strong>1. Turn up the thermostat when you leave.</strong> By simply turning up the thermostat five degrees before leaving your office at the end of each day, you can save 5% on energy bills each year. At some point, it may be feasible to spend a few dollars on a programmable thermostat, but until then turn it up when you leave.</p>
<p><strong>2. Print on both sides of the paper</strong>. This can cut your paper consumption by as much as 50% at no additional cost. Not only does this save paper, it saves ink and creates less wear and tear on your printer resulting in significant savings over time.</p>
<p><strong>3. Scan and email instead of faxing.</strong> This is another great way to save paper, ink, and fax machine wear.</p>
<p><strong>4. Recycle.</strong> Many communities provide for recycling at little or no cost. This can include paper, plastic, and aluminum. Here in Jacksonville, you can not only recycle, but you can help put under privileged citizens to work by using Shred It First Coast.</p>
<p><strong>5. Get an energy audit.</strong> Locally, JEA and FPL both offer energy audits at no cost to you. These can be invaluable when you want to learn how to save even more on energy costs and many of their suggestions involve little or no cost solutions. They may even help fund some of the changes through their small business incentives programs. To find out more about these programs, go to JEA.com to the Conservation Center and search for “small business.”</p>
<p>For pennies on the dollar you can also:</p>
<p><strong>6. Caulk your windows.</strong> It may cost a couple hundred dollars on a 2,500 square-foot building, but it can save around $250 a year, an almost immediate payback.</p>
<p><strong>7. Replace light bulbs.</strong> The same goes for replacing existing bulbs with compact fluorescents. This can cost $136 dollars, but save you $200 each year.</p>
<p><strong>8. Decorate with plants.</strong> Decorate indoor work spaces with inexpensive hardy plants. They improve air quality and create a more inviting décor.</p>
<p><strong>9. Use power strips.</strong> Use a power management strip on all of your electronics. This reduces energy emitted from electronics while they are not in use but still on. Some electronics cannot be simply cut off so this may be a good option for them. You can buy one for less than $100.</p>
<h3>Improvements as reinvestments</h3>
<p>It’s a good idea to look at these improvements as reinvestments into your business. That way you can measure your return on investment (ROI) as a profit/loss sheet item and feel better about the initial outlay. Like the contestants on “The Biggest Loser” that see their efforts translate into falling numbers on the scale, as you see the savings start to add up because of your efforts you will be more likely to continue down the road to sustainability.</p>
<p>Remember, long-term success in weight loss has more to do with your mindset than almost anything else so it is important to think about sustainable business practices as a permanent part of your business plan.</p>
<h3>Lose the fear</h3>
<p>Is cost really the issue, or is it more the fear of change? The fact is, most of us take our environment for granted. We have become complacent thinking that being eco-friendly is best left to extremists and tree huggers. This type of thinking does more to harm your business than help it grow.</p>
<p>Consumers want to buy products from evolved businesses. They want to feel good not only about the products they buy, but the services they use and the places they get them. Sustainability is now commonplace and expected. If you choose not to at least attempt to adopt more sustainable practices, you are missing the boat and may eventually be overtaken by the wave of businesses that will.</p>
<p>On “The Biggest Loser,” almost every contestant eventually realizes that they have put up roadblocks to their own success because they have let fear of change control them. They have to shed complacency to move forward into a better and more rewarding future.</p>
<p>As a small business owner, you may need to overcome psychological roadblocks that say that greening your business isn’t practical or possible because of the cost. The real cost is in losing a whole segment of new consumers that want to support honest, sustainability efforts locally.</p>
<p>Start small, start smart, but start now so you don’t get left behind.</p>
<div id="attachment_8087" class="wp-caption alignleft" style="width: 82px"><a href="http://advantagebizmag.com/wp-content/uploads/2011/06/Helen-Rake.jpg"><img class="size-thumbnail wp-image-8087  " title="Helen Rake" src="http://advantagebizmag.com/wp-content/uploads/2011/06/Helen-Rake-150x150.jpg" alt="" width="72" height="72" /></a><p class="wp-caption-text">Helen Rake</p></div>
<p>Helen Rake is president of the Northeast Florida Green Chamber. She can be reached at 904-493-7500 ext. 9, <a href="mailto:helen.rake@nefl.greencs.org">helen.rake@nefl.greencs.org</a>, or through www.neflgreenchamber.org.</p>
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		<title>Who’s in charge?</title>
		<link>http://advantagebizmag.com/archives/7526</link>
		<comments>http://advantagebizmag.com/archives/7526#comments</comments>
		<pubDate>Mon, 09 May 2011 17:56:52 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Down to Business]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[Management]]></category>

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		<description><![CDATA[You are finally taking a vacation! Who will manage the staff and take care of the customers? By Bob Douce As a small business owner, you regularly pour your life and soul into your company working 60, 70, or 80 hours a week. A year or twodown the road, once things start running a little [...]]]></description>
			<content:encoded><![CDATA[<h2>You are finally taking a vacation! Who will manage the staff and take care of the customers?</h2>
<p>By Bob Douce</p>
<p>As a small business owner, you regularly pour your life and soul into your company working 60, 70, or 80 hours a week. A year or two<a href="http://advantagebizmag.com/wp-content/uploads/2011/05/In-charge.jpg"><img class="alignright size-thumbnail wp-image-7531" title="In charge" src="http://advantagebizmag.com/wp-content/uploads/2011/05/In-charge-150x150.jpg" alt="" width="150" height="150" /></a>down the road, once things start running a little more smoothly, the idea of a few days off starts to creep into your consciousness (or is subliminally being beaten there by your spouse on a daily basis). Can you really separate yourself from the day-to-day operations?</p>
<p>Or maybe you are in a different situation. You really need to attend a conference, or maybe you’re presenting at your industry’s annual convention. This is a great honor, but you will be away from the office for four days. Who will you put in charge to be sure your customer needs are met, your employees have direction and guidance, and the building doesn’t burn down?</p>
<h3>The issue</h3>
<p>Too many owners are so vested in their company and working with too many hats to make a profit that they often do not have the time to work on their company process. The last thing thought about is who will run the operations when I am not around.</p>
<p>If you are still answering day-to-day operational questions or fielding most of the client calls yourself, you are probably in this situation. Taking a short vacation or attending an extended conference may seem impossible at this point in the life of the business. However, it is doable— and sometimes very necessary.</p>
<h3>The solution</h3>
<p>Planning ahead is the key to success in many things, including deciding who will take the reins, even if only for a few days. It starts with hiring the right people at the right time for your business.</p>
<p>Your interview process should look at not only the skill sets you need for the present day, but also what you will need six months to a year down the road. If you have already hired all the people you need, re-evaluate their skills and identify who may be the best prospect to cross train some of your responsibilities. Regular performance reviews are a great place to start when looking to identify your future leaders.</p>
<p>Once you have someone picked out, create a development or training plan for that person. Even if he or she came to your company with all the right skills, he or she doesn’t necessarily know your processes and procedures or understand your way of looking at the business—as an owner.</p>
<p>Evaluating and training your top managers for enhanced leadership responsibilities will increase their confidence and accountability. This leadership development will help set in motion your ability to rely upon their skills and management abilities while you are still in the office every day.</p>
<p>It’s also important to help these identified leaders understand the role they play in the company. If they know they may be being groomed for a temporary or permanent upper management role, they are much more likely to be fully engaged in the day-to-day operations.</p>
<p>They will also see the benefit of cross training on a variety of responsibilities. While they will not become masters of all the functional areas they learn, they will have a greater understanding of how each department or process is interconnected. With this knowledge, they will have the big picture view of what it takes to run the business.</p>
<h3>The implementation</h3>
<p>Everything is on track. You have identified your leader. You have begun work on the leadership develop plan and helped him or her gain more experiences in the company. But how do you actually let go and give it a try?</p>
<p>Start by turning over a project <em>you</em> would normally handle and give him or her full responsibility and authority to handle it. You have already trained him or her to do it, now let him or her go. You are still around and can step in if needed, but remember, you had to stub your toe a few times as you learned to walk, and he or she needs to do the same thing. The biggest difference is he or she has your experiences from which to learn.</p>
<p>Once he or she can handle projects on a regular basis, give him or her the keys to the shop for the day. If it makes you feel more comfortable, stick around, but work on your presentation for the conference or plan the excursions for your vacation.</p>
<p>Don’t get involved unless absolutely necessary. Don’t answer your phone, respond to your emails, or meet with employees. It may just be easier to head home for the day. Remember— your leader-in-training still has you to turn to if he or she feels like they are headed off the cliff.</p>
<p>Each step in the process gets a little easier, but it is important to evaluate his or her performance as you move along. Look at the good and the bad. Assessing the results will help improve his or her performance because you will reinforce the positive and correct the negative.</p>
<p>What was successful and went well? Don’t be afraid to tell him or her they may have handled it better than you. Praise the successes, no matter how insignificant they may seem. Even if it was a partial success, but a failure overall, identify what was right. Accenting the positives will normally result in repeat performances.</p>
<p>Next—what went wrong? If he or she had proper training, it shouldn’t have been a train wreck; however, everyone has been there a time or two. The good news is that you are still here and not sailing in the Caribbean. A wheel may have come off the track, but you prevented a full derailment. Talk about what happened and why and let him or her come up with the way to prevent it from happening again. If he or she is a true leader, he or she will be able to point out their own short comings and learn from their mistakes.</p>
<h3>True succession planning</h3>
<p>You have put in the effort to identify your future leaders, provided them guidance and training, and even let them take the wheel a few times. What you accomplished is what some large companies still have problems conducting on a regular basis—succession planning.</p>
<p>It’s important to be personally involved in the day-to-day operations of a startup company, but is equally important to train those you trust to do what you do. Not only have you developed a leader to run the operations while you spend a week on vacation or a few days at the conference, but you have freed yourself up to grow your business.</p>
<p>Everything doesn’t have to run through you anymore (read this as you have removed a potential bottleneck in your operations). You are now free to focus on business development and know that your company is in good hands.</p>
<p><em><a href="http://advantagebizmag.com/wp-content/uploads/2011/05/Bob-Douce11.jpg"><img class="alignleft size-thumbnail wp-image-7530" title="Bob Douce1" src="http://advantagebizmag.com/wp-content/uploads/2011/05/Bob-Douce11-150x150.jpg" alt="" width="90" height="90" /></a>Bob Douce is the vice president of sales and co-founder of Talent Development Inc. He can be reached at 904-262-4299, <a href="mailto:info@tdies.com">info@tdies.com</a>, or through <a href="http://www.tdiemployeesolutions.com/">www.tdiemployeesolutions.com</a>.</em></p>
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